Privacy Policy

Introduction

Growth Advisor AS ("we", "us", or "our") is committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, store, and protect your information when you use our website and services. As a company operating in the European Union, we comply with the General Data Protection Regulation (GDPR) and other applicable data protection laws.

Data Controller Information

The data controller for your personal information is Growth Advisor AS, a company registered in Denmark with registration number CVR36854792. Our registered office is located at Nørrebrogade 63, 1082 Copenhagen, Capital Region, Denmark. For any privacy-related enquiries, you can contact us at privacy@growthadvisor.top or by phone at +45 32 98 36 33.

Data Collection

We collect personal data that you voluntarily provide to us when you use our services. The types of data we collect include:

• Contact Information: Name, email address, phone number, company name, and postal address
• Project Information: Details about your construction projects, equipment requirements, budget ranges, and timelines
• Communication Records: Records of our correspondence, consultation notes, and service-related communications
• Technical Data: IP address, browser type, device information, and website usage patterns through cookies and analytics
• Marketing Data: Your preferences for receiving marketing communications and information about our services

How We Use Your Information

We use your personal data for the following purposes, based on legitimate business interests and your consent where required:

• Service Provision: To provide heavy machinery buying guidance, consultation services, and personalised recommendations
• Communication: To respond to your enquiries, provide customer support, and maintain our business relationship
• Business Operations: To manage our client relationships, process payments, and maintain business records
• Service Improvement: To analyse how our website is used and improve our services and user experience
• Legal Compliance: To comply with legal obligations, including tax and accounting requirements
• Marketing: To send you relevant information about our services, with your consent or where we have legitimate interests

Cookies and Tracking Technologies

We may use cookies and tracking technologies for analytics, advertising, and remarketing purposes, including Google Ads. These technologies help us measure campaign effectiveness, deliver relevant advertisements, and improve our services. You can manage your cookie preferences at any time through our cookie consent banner. For detailed information about our use of cookies, please refer to our Cookie Policy.

Legal Basis for Processing

Under GDPR, we process your personal data based on the following legal grounds:

• Contract Performance: Processing necessary to provide our consultation services and fulfil our contractual obligations
• Legitimate Interests: For business operations, service improvement, and direct marketing to existing clients
• Consent: For marketing communications to prospects and certain cookie uses, where you have given explicit consent
• Legal Obligation: To comply with applicable laws, regulations, and legal processes

Data Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your data in the following limited circumstances:

• Service Providers: Trusted third-party service providers who assist us in operating our website and conducting business
• Professional Advisers: Lawyers, accountants, and other professional advisers who provide services to us
• Legal Requirements: When required by law, regulation, or legal process
• Business Transfers: In connection with any merger, sale, or transfer of company assets

Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected. Generally, we keep client data for seven years after the end of our business relationship to comply with legal and regulatory requirements. Marketing data is retained until you withdraw consent or request deletion. Website analytics data is typically retained for 26 months, and cookie data varies by type as detailed in our Cookie Policy.

Your Rights

Under GDPR and applicable data protection laws, you have the following rights regarding your personal data:

• Right of Access: Request copies of your personal data
• Right to Rectification: Request correction of inaccurate or incomplete data
• Right to Erasure: Request deletion of your personal data in certain circumstances
• Right to Restrict Processing: Request limitation of how we process your data
• Right to Data Portability: Request transfer of your data to another service provider
• Right to Object: Object to processing based on legitimate interests or direct marketing
• Right to Withdraw Consent: Withdraw consent where processing is based on consent

Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These measures include secure data transmission, encrypted storage, access controls, and regular security assessments. However, no internet-based service can be 100% secure, and we cannot guarantee absolute security of your data.

International Data Transfers

Your personal data is primarily processed within the European Economic Area (EEA). If we transfer data outside the EEA, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses or adequacy decisions by the European Commission. We will inform you of any such transfers and the safeguards applied.

Children's Privacy

Our services are not intended for individuals under the age of 16. We do not knowingly collect personal information from children under 16. If we become aware that we have collected personal data from a child under 16, we will take steps to delete such information promptly.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will notify you of any material changes by posting the updated policy on our website and updating the "Last updated" date. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

Contact Information

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us:

Supervisory Authority

If you believe we have not handled your personal data in accordance with applicable data protection laws, you have the right to lodge a complaint with the Danish Data Protection Agency (Datatilsynet) or your local supervisory authority if you are located in another EU member state.